WHAT IS MARKETING
This is for readers who are researching, studying, and planning a career in the field of Marketing.
Marketing is a blog that shares everything from an overview to detailed insights into the learning, practice, and development path in the marketing industry. The blog is published by @talkativanya as a way to reflect on the first 10 years of pursuing this career.
Marketing Lagi answers questions such as: What does marketing involve?, what marketing programs are offered at universities, what specialized courses are available, what career options are available for newcomers, and what is the value of the industry in the age of AI? Marketing Lagi hopes to help student readers answer their questions on their journey to adulthood.
Marketing Lagi does not sell courses or books. The shared content is subjective, based on personal knowledge and experience, with reference to reliable sources including books and textbooks from several universities.
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Table of Contents Marketing Lagi
This blog is built around four fundamental knowledge pillars of marketing within the value chain of business operations and economic development, helping readers approach the industry systematically.
@talkativeanya recommends learning the material in a structured way or skipping it once you've acquired the relevant knowledge.
The content includes both theoretical sections, providing a foundational framework, and practical sections based on the author's limited experience, with the perspective that understanding only practical application without a theoretical basis leads to a lack of argumentative support and a foundation for critical thinking; understanding only theory without practice widens the gap between thinking and action.
Hopefully, this writing style is suitable for conveying knowledge to even a small audience.
01
Things to know about:
Economics and Business
02
Everyone needs this:
In general, what is Marketing?
03
Students read:
What should I study to become a Marketing major?
04
New marketers should read:
How to get into a career in Marketing?
Marketing is a part of business operations, closely related to changes in the market in particular and the economy in general.
Understanding what Marketing entails reduces the pressure of choosing a suitable major, shortening the time spent struggling to select a learning and development path.
Section 3 helps readers access the knowledge they will learn in environments from undergraduate to graduate school. This section includes a separate lecture on the Principles of Marketing curriculum.
A suitable roadmap for those just starting out in the job market: Choosing a job here, what to study to supplement your skills, how to define your self-worth...
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